Get all your digital channels working towards growth
Inbound Sales & Marketing is a methodology that effectively attracts qualified visitors to your website and then nurtures leads to become happy customers.
Create content that wows your target audience
The purpose of Inbound Marketing is to make people aware of your business by creating and sharing relevant content that your audience finds educational and informative as they search for solutions to particular problems and challenges.
The Inbound methodology is made up of a number of tools that help you shape your company proposition online through: Blogs – Analysis – Forms – Marketing Automation – Social Media – Campaigns – Landing pages – Newsletters – Buyer personas – Calls-to-Action’s (CTA) – Search Engine Optimisation (SEO) – Keywords – Lead scoring – CRM – Sales prospecting
Blog Inbound Marketing often starts with a blog. A blog is the best way to attract new visitors to your website. To attract potential customers you need to blog about things that interest, educate and entertain them.
Keywords Your customers begin their buying process online, usually by using Google to find solutions, products and answer questions. Therefore you need to ensure that your offer is always visible in the search engines. To do this, you need to select keywords that optimise the content of your website and build links around those terms that your potential buyers are looking for.
Social media Successful Inbound Marketing is about creating content that your customers really value – and social media makes it possible to distribute your content and engage your target audience.
Inbound marketing – Convert
Forms In order to convert your visitors into leads and potential customers, you need to collect their contact information. By creating easy, clear and optimised forms it makes it easy to convert visitors.
Calls-to-Action Calls-to-action are buttons or links that encourage your visitors to take action, such as downloading content, subscribe or make contact.
Website On your website, you need to be able to create a user experience that attracts your target audience and provides such a great experience that they will want to come back.
Inbound marketing – Close
CRM Keep track of your customers’ histories and details. Customer Relationship Management (CRM) ensures that you have the information you need to communicate with the right message at the right time.
Email. What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your white paper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust and warm up a prospect.
Marketing Automation. This process involves automating email marketing and lead nurturing so it is triggered by the lifecycle stage of each lead and their behaviour.
Inbound marketing – Delight
Surveys The best way to create an understanding of your customers and their challenges is to ask them. Make sure to create simple questionnaires with the right questions and use the answers to get insights into the profile of your customers.
Smart content Give your customers the content they find valuable and tailored to their interests and challenges. Help them to reach their goals and introduce new competitive products and services.
Social media Keep track of conversations in social media, listen to your customers’ questions, comments, interests and problems and reach out to them with relevant content.