With Kennedy Andersson we help map out your buyer persona and the customer journey with buyers in Sweden or Internationally. Across the entire customer journey, every touch point is a brand experience and an opportunity to influence leads as they become prospects and then buyers as they pass through the sales funnel.
What do you need to question?
- Are you creating a sufficient number of leads for your B2B sales pipeline?
- Do you have a long and complex sales cycle to manage?
- Are you effectively using your customer data? Do you know how?
- What resources do you have to create content to lead the buyer along your sales funnel?
- Can your resources support a lead generation and nurturing programme?
- Are you able to track effectively the lead-to-deal-process from start to finish?
- Do your sales and marketing teams work together effectively?
- Are you still focusing on traditional sales and marketing methods?
So what can we do together?
- Gather all the contacts a customer has with your brand: from basic consumer data, transactions, browsing history, to customer-service interactions
- Help pinpoint opportunities to engage more effectively across the buying journey
- Improve how you model the cost of your sales and marketing efforts
- Find the most effective journey patterns, spot potential weaknesses, and identify new customer segments and opportunities
- Identify the basic “triggers” for what customers need and value to address their “pain”
- Target and personalise your approach to buyers depending on their buying lifecycle stage with inbound marketing
- Track customer trends and key performance indicators
- Tweak user experience across your digital touch points to help conversion